{"id":1364,"date":"2014-06-15T10:37:49","date_gmt":"2014-06-15T10:37:49","guid":{"rendered":"http:\/\/oms14.fr\/?p=1364"},"modified":"2014-06-15T11:58:00","modified_gmt":"2014-06-15T11:58:00","slug":"grand-prix-cycliste-xiv","status":"publish","type":"post","link":"https:\/\/oms14.fr\/?p=1364","title":{"rendered":"GRAND PRIX CYCLISTE XIV"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/oms14.fr\/blog\/wp-content\/uploads\/2014\/06\/R\u00e9sultats.pdf\">R\u00e9sultats<\/a><\/p>\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\">Le sponsoring, roi de la course.<\/span><br \/>\n<span style=\"font-size: 1rem; line-height: 1.714285714;\">\u00a0<\/span><br \/>\n<span style=\"font-size: 1rem; line-height: 1.714285714;\">La 26\u00e8 \u00e9dition du Grand Prix de l\u2019OMS14 s\u2019est d\u00e9roul\u00e9 le 11\/06\/2014 par un temps au beau fixe.<\/span><br \/>\n<a style=\"line-height: 1.714285714; font-size: 1rem;\" href=\"https:\/\/oms14.fr\/?attachment_id=1367\" rel=\"attachment wp-att-1367\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-1367\" alt=\"P1030261\" src=\"https:\/\/oms14.fr\/blog\/wp-content\/uploads\/2014\/06\/P1030261-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><span style=\"font-size: 1rem; line-height: 1.714285714;\">78 coureurs \u00e9taient inscrits au d\u00e9part et devaient parcourir 62 fois le circuit sur une distance totale de 74 kms.<\/span><br \/>\n<span style=\"font-size: 1rem; line-height: 1.714285714;\">Lors de cette \u00e9preuve nous avons pu d\u00e9couvrir plusieurs sponsors d\u00e9j\u00e0 connus comme la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale , la Mairie de Paris le Comit\u00e9 \u00cele de France, la F\u00e9d\u00e9ration Fran\u00e7aise de Cyclisme, l\u2019OFRASS. D\u2019autres plus discrets mais n\u00e9anmoins tr\u00e8s efficaces \u00e9taient les commer\u00e7ants du 14\u00e8 qui ont donn\u00e9 des primes pour les coureurs lors des sprints\u00a0 sur la ligne d\u2019arriv\u00e9e. Ils m\u00e9ritent d\u2019\u00eatre nomm\u00e9s\u00a0: Georges Fran\u00e7ois (fleuriste), Alain Rousseau (transactions immobili\u00e8res), Stand (restaurant), l\u2019Opportun (bouchon lyonnais), le caf\u00e9 Libert\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/oms14.fr\/?attachment_id=1368\" rel=\"attachment wp-att-1368\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-1368\" alt=\"P1030257\" src=\"https:\/\/oms14.fr\/blog\/wp-content\/uploads\/2014\/06\/P1030257-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a>Cette course est la seule qui subsiste au c\u0153ur de la Ville de Paris, \u00e0 l\u2019exception de l\u2019arriv\u00e9e du Tour de France sur les Champs Elys\u00e9es. Cette \u00e9preuve a un impact \u00e9conomique dans l\u2019arrondissement. Les spectateurs et les badauds se sont retrouv\u00e9s tout au long du parcours mais aussi ont consomm\u00e9s aux terrasses des caf\u00e9s. Nous avons retrouv\u00e9 aussi d\u2019anciens coureurs qui nous ont racont\u00e9 leurs exploits et leurs d\u00e9faites. Lors de cette 26\u00e8 \u00e9dition une foule importante de 2500 personnes ont encourag\u00e9 et applaudi les coureurs sur les parcours.<\/p>\n<p>Les sponsors ont fait partie du spectacle tant sur les maillots des cyclistes que sur les barri\u00e8res. C\u2019est un moyen de communication efficace qui v\u00e9hicule des valeurs positives. C\u2019est donner \u00e0 sa marque une valeur affective.<\/p>\n<p>&nbsp;<\/p>\n<p>Arnaud BATISSIER<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; R\u00e9sultats Le sponsoring, roi de la course. \u00a0 La 26\u00e8 \u00e9dition du Grand Prix de l\u2019OMS14 s\u2019est d\u00e9roul\u00e9 le 11\/06\/2014 par un temps au beau fixe. 78 coureurs \u00e9taient inscrits au d\u00e9part et devaient parcourir 62 fois le circuit<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1364","post","type-post","status-publish","format-standard","hentry","category-oms14"],"_links":{"self":[{"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/oms14.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1364"}],"version-history":[{"count":3,"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1366,"href":"https:\/\/oms14.fr\/index.php?rest_route=\/wp\/v2\/posts\/1364\/revisions\/1366"}],"wp:attachment":[{"href":"https:\/\/oms14.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oms14.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oms14.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}